CLIENT
Zen Motorcycles
YEAR
2021
OUR ROLE
Branding
Creative Direction
Visual Identity
Website Design
A visionary Electric Motorcycle dealership.
Zen Motorcycles, a pioneering electric motorcycle dealership, enlisted us to shape their logo and brand identity, emphasizing their position as a hub for cutting-edge technology and a vibrant community of riders. The result is a brand identity that not only reflects their commitment to pushing the boundaries of electric mobility but also fosters a sense of belonging among riders, making Zen Motorcycles more than just a dealership but a rallying point for enthusiasts.
Visual Identity
Defining & creating the brand.
The challenge was to capture the essence of electric mobility while radiating a sense of sleek innovation. We crafted a logo that seamlessly blended the futuristic allure of electric motorcycles with a touch of Zen-inspired serenity. This visual identity mirrors their commitment to staying at the forefront of technology, making Zen Motorcycles a standout brand in the world of electric two-wheelers
Variations
The Design Process
The design process for Zen Motorcycles involved a range of creative explorations and variations to ensure we hit the mark. We started by brainstorming various concepts, from minimalist to bold, to find the perfect balance. After presenting the client with a diverse array of options, we engaged in collaborative discussions to refine and hone the chosen concept. Through this iterative process of experimentation and client feedback, we ultimately arrived at the sleek and futuristic logo that now proudly represents Zen Motorcycles.
Launch
Bringing the brand to life.
Having solidified the brand and its direction, we've developed a user-friendly e-commerce website for the seamless presentation of their products and services. Furthermore, we've formulated an extensive social media strategy tailored to effectively captivate their intended audience. Our digital resources and strategies authentically encapsulate the brand's core, skillfully narrating its narrative and principles.
