CLIENT
Merla Moto
YEAR
2022/23
MY ROLE
Re-Branding
Creative Direction
Visual Identity
Photography
Social Media
Website Design
A vision to offer riders more than just safety; but a lifestyle.
Merla Moto, a motorcycle apparel brand, has undergone a dynamic rebranding from their original company name ‘Blackbird Motorcycles’. With a mission deeply rooted in creating protective gear that seamlessly transitions from the bike to everyday life. Their vision is to offer riders more than just safety; it's about a lifestyle that embodies the thrill of the open road. Crafted by riders for riders, Merla Moto merges the essential element of protection with the elegance of style.
We focused on creating a visual identity that resonates with Merla Moto's vision. The design elements, colour schemes, and logo were all carefully crafted to embody the brand's commitment to merging protection with style.
Visual Identity
A full rebrand.
Merla Moto, a motorcycle apparel brand, has undergone a dynamic rebranding from their original company name ‘Blackbird Motorcycles’. With a mission deeply rooted in creating protective gear that seamlessly transitions from the bike to everyday life. Their vision is to offer riders more than just safety; it's about a lifestyle that embodies the thrill of the open road. Crafted by riders for riders, Merla Moto merges the essential element of protection with the elegance of style.
We focused on creating a visual identity that resonates with Merla Moto's vision. The design elements, colour schemes, and logo were all carefully crafted to embody the brand's commitment to merging protection with style.
LAUNCH
Introducing the Re-Branded Merla.
We incorporated the re-branding changes into a revamped E-Commerce website, ensuring that every aspect of the brand's online presence communicates the luxury and longevity of their gear, ultimately positioning Merla Moto as a leading player in the world of high-end motorcycle apparel.
Other Jobs
More media we produced.
The comprehensive rebranding process led to a deep understanding of Merla Moto's background and mission, enabling us to produce a range of supplementary materials to strengthen their business. These supplementary materials not only reinforced the brand's identity but also served as powerful tools to engage and captivate their target audience, ultimately contributing to the brand's overall success.
